Italian luxury automobile manufacturer Lamborghini has joined the ranks of partners for the DreamHack Dallas 2025 esports festival. This event will notably feature the IEM Dallas 2025 championship for the popular game CS2.
This collaboration represents Lamborghini`s inaugural official esports sponsorship. While a first in dedicated esports partnerships, the company is not entirely new to competitive video gaming. In 2022, for example, Lamborghini formed a team to compete in the GT World Challenge Esports Championship, focusing on sim racing disciplines.
IEM Dallas 2025 is set to take place in the USA from May 19th to 25th. The tournament will feature a substantial prize pool totalling $1 million. Of this sum, $300,000 will be distributed among the players, with the remaining amount allocated to the participating organizations. In addition to the marquee CS2 competition, DreamHack Dallas 2025 will host tournaments across seven other gaming titles, including well-known games like Call of Duty, Halo, and StarCraft II.
Finley Holt