For adult enthusiasts of both intricate plastic bricks and classic animated features, a significant opportunity has emerged. Target`s ongoing Circle Week event is featuring a substantial discount on the LEGO Ideas: Magic of Disney display model, bringing its price down to a notable all-time low.
Typically retailing for $100, this 1,103-piece set is currently available for just $70, representing a $30 reduction. Accessing this specific price requires membership in Target`s free Circle program, a minor step for what appears to be a considerable saving on a collector-focused item.
A Detailed Tribute to Disney Animation
The “Magic of Disney” set distinguishes itself as a detailed diorama designed to encapsulate moments from over 90 years of Disney animated history. Its centerpiece is a sizable, buildable figure of Mickey Mouse in his iconic Sorcerer`s Apprentice guise from the seminal film “Fantasia.” Accompanied by the industrious, if troublesome, Magic Brooms, this segment directly references one of the film`s most memorable and visually striking sequences.
Beyond the central Sorcerer Mickey build, the set includes several smaller vignettes, each representing a scene from a different Disney classic. These include Simba surveying his domain from Pride Rock (“The Lion King”), Geppetto adrift on his raft (“Pinocchio”), Belle alongside the cursed rose in its display case (“Beauty and the Beast”), and the aquatic duo Sebastian and Flounder enjoying the ocean depths (“The Little Mermaid”). The set also includes nods to more recent films, such as Lilo catching a wave (“Lilo & Stitch”) and Bruno positioned near a miniature representation of the magical Madrigal House (“Encanto”).
Complementing the buildable elements are several figures. The set provides four minifigures: Belle, Lilo, Geppetto, and Bruno. Additionally, brick-built animal figures of Simba, Flounder, and Sebastian are included to complete the various scenes.
Targeting the Adult Collector
This particular LEGO set is noteworthy because it is one of the few currently produced models aimed at adult fans that features a large, buildable version of Mickey Mouse. Many other LEGO sets featuring the character are designed as playsets primarily for younger audiences. This distinction positions the “Magic of Disney” set as a display piece, appealing directly to adults seeking a nostalgic and detailed building experience.
The timing of this discount aligns with broader retail sales events, including Target Circle Week and Amazon`s early Prime Day promotions. While the “Magic of Disney” set is exclusive to Target and the official LEGO Store, other adult-oriented Disney-themed LEGO sets are also seeing significant price drops elsewhere. For example, the Walt Disney Tribute Camera set, another model geared towards adult collectors, is currently available for $67.19 (down from $100) at various major retailers, including Amazon.
Securing a 30% discount on a set of this size and detail, especially one with adult collector appeal and retailer exclusivity, represents a compelling offer. For those who appreciate the intersection of LEGO craftsmanship and Disney`s enduring animated legacy, Target`s Circle Week provides a timely opportunity to acquire this specific model at its most accessible price point to date.
Callum Darby