Fri. Sep 5th, 2025

Twitch Modifies Ad Policy for Channels with Frequent Bans

Twitch administration has announced a change in how advertisements are distributed on streamer channels. Platform representatives shared these updates on X.

The new rules stipulate that a content creator`s behavior and their compliance with platform guidelines will directly impact their earnings. Specifically, temporary bans will not only suspend accounts for a period but also decrease the limit of paid ad impressions on the channel. It remains unclear whether the limit will be increased if a streamer improves their behavior.

By Callum Darby

Callum Darby, 34, based in Manchester. A former semi-professional Dota 2 player who transitioned into journalism. Specializes in statistical match analysis and tournament result predictions.

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